Passion, People and Principles: Merchandising

Monday, March 16, 2009

Merchandising

I just received a complementary copy of a new book(let) by David Cottrell called "Leadership Energy (E=m x c squared)".

It's a 100-page large-type (very clever) packaging of some key management lessons, using Einstein's famous equation. In this case, the energy is the organisation's output, the m is the mass of the people and the c is the leader's impact on energy.

What caught my attention was this sentence: "To help you facilitate teaching these concepts to your team, a Powerpoint slide presentation is available at www.CornerstoneLeadership.com"

What you discover when you click is that the slide presentation sells for $99.95, compared to $14.95 for the booklet. And I bet it generates training and consulting opportunities.

Very clever! Are any of you merchandising yourself (or your business) this way? What's been your experience?

I wonder what would have happened if, starting 12 years ago, I had been charging for slide presentation versions of my material?

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RICHARD J WOOD

Educated in Toowoomba, Richard Wood commenced his career establishing his own practice in March 1996. With an entrepreneurial spirit and vision as Managing Partner, he has developed and guided Vistage Corporate Advisory to where it is today.

Unlike traditional accountants, Richard (pictured above) does not position himself as external to his clients' businesses. Where possible, he becomes a part of the client -- knowing as much about their operations and corporate and marketing challenges as possible.

This provides a sound foundation from which to develop financial and accountancy strategies which are tailored to meet their individual requirements. Importantly, it also allows Richard to identify business opportunities for his clients on a progressive basis, and combat any commercial threats before they take effect.

Richard has extensive financing and joint venture experience. As a majority shareholder and director of a number of private companies, he is keenly aware of the need to monitor unit-based profitability and to implement sophisticated financial management systems.

A deep thinker, passionate about the potential that lies within individuals and their businesses, Richard has been instrumental in creating opportunities that have inspired success for his clients, colleagues and peers.

A proven entrepreneur now focused on working with other entrepreneurs, Richard's commercial experience and business nous has led him to develop a distinctive suite of financial management solutions and products; including Optimist. He is driven to generate positive growth and wealth for his clients by focusing on activity based financial information, shareholder value and the true story behind the finance information that is generated. He has been influential in achieving significant results for his clients and their businesses, using strategic vision, big picture analysis, consistent monitoring and mentoring systems.

Richard believes that when business owners start to fear growth it is due to uncertainty. Unlocking these uncertainties and providing a clear platform for change recreates hope and the confidence to grow. Clear vision helps clear thinking. By relating activity to financial outcomes, he has the ability to provide a whole new way of thinking about strategy to drive financial performance.

Richard is a connected and valued strategic advisor to his clients and is driven to ensure he can empower them with peace of mind, confidence to grow and banker confidence.

Qualifications & Memberships

> Bachelor of Business (Accounting)

> Bachelor of Laws (Banking & Finance)

> Member, Institute of Chartered Accountants

> Member, Institute of Management

> Member, Institute of Corporate Managers, Secretaries and Administrators

> Member, Australian Institute of Certified Practising Accountants

> Member, Institute of Company Directors

Passion, People and Principles

Monday, March 16, 2009

Merchandising

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RICHARD J WOOD

RICHARD J WOOD

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