The eight episode of my new podcast series, Strategy and the Fat Smoker, is now live and available for download.
It is dedicated to exploring the themes found in my article by the same name. I encourage you to forward these to friends and associates who may be interested in the topics covered.
"Doing it for the Money", the eighth episode in the series, talks about the basis for any successful marketing effort: The ability of the provider to convince the buyer that they are truly interested in them and that they are genuinely trying to help. This is no simple task and there are certainly no quick fixes for it. How is it then, that this is so rarely a topic in any firms marketing discussions? This episode looks into how firms can build firm-wide enthusiasm for involvement in business development.
NOTES FOR THE EPISODE:
00:39 -- Introduction
01:40 -- No quick fixes
06:34 -- What's wrong with "do it for the money"?
09:50 -- Promoting enthusiastic involvement in business development
14:02 -- Transactions vs. relationships in culture and rewards systems
You can download "Doing It for the Money" or sign up to receive new Business Masterclass seminars automatically with iTunes or other podcast players. (Click here for step-by-step instructions on how to subscribe). My seminars are always available for download at no cost.
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