In Romance and Sincerity, the 17th episode in this series, we will distinguish between two mindsets for winning business. On the one hand you have the development of a relationship through genuine interest in your clients and their business. On the other, you have the one night stand mentality which is about winning business transaction by transaction. Which of these two classifications does your practice fall into?
Audio Timeline
00:40 -- Introduction
01:26 -- Romance vs. the one night stand: two distinct mindsets
02:46 -- Taking a genuine interest in your client's affairs
03:48 -- Human connectivity vs. revenue generation
01:01 -- Conclusion
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