Rajesh Setty has just released a free 40-page e-book called
Personal Branding For Technology Professionals. Including both concepts and workbook materials, he advocates developing a personal career strategy including some of the following lessons:
- Build your personal brand before you need it
- Give and get a lot of help
- Leverage all your projects
- Practice patience
- Be comfortable with being uncomfortable
- Who you are determines what opportunities open up
- Balance is critical
It is not just technology professionals who would benefit from examining Raj's thoughts.
For those of you who don't know his work, he is the Chairman of CIGNEX Technologies, Inc (a Silicon valley company he co-founded in late 2000), the author of a fabulous book Beyond Code, and a prolific blogger.
2 comments:
I agree with the building of a personal brand ... it is always a critical focus, but even more strategic if tech pro is within a professional services firm that is not necessarily noted for "tech" ... we are a perfect example for this with our CPA/ Director Greg Price.
The blog, fromgregshead.com is our way of "mavenising" Greg ...
Approximately 10 years ago, I read the article in Fast Company Magazine by Tom Peters called, The Brand Called YOU.
It became the strategy map for a personal branding of myself in the Accounting Marketing Industry.
This type of information is not dated.
Thank You for bringing personal branding concept to the brain front with your specific targeting on TECH!
We needed to be reminded.
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